Behind The X's & O's of Business — Story telling

We often think courage is standing on a stage in front of thousands of people. Sometimes courage is much quieter than that. Sometimes it's simply deciding that your story is worth sharing, even if your voice shakes, your ending isn't finished, and you have no idea who might be listening.

One of the biggest mistakes we make is assuming our story isn't important because it feels ordinary to us. But we've lived it every day. We know every chapter, every setback, and every victory. What feels ordinary to us may be exactly the perspective someone else has been searching for.

Most of us have chapters in our lives that we don't talk about until they're over. We wait until the struggle has passed, the business is stable, the relationship is healed, or the answers have finally come. But the more conversations I have, the more I wonder if some of the stories that could encourage people the most are the ones we're still living.

Every business has a logo. Every business has products and services. But behind all of those things is a person whose experiences shaped what the business became. The more I think about it, the more I realize that no one can tell that story with the same honesty, passion, and perspective as the person who lived it.

Last night, as we welcomed another guest to the Behind the X's & O's livestream, I looked up at the backdrop behind us. Across the top were the words, "Every Business Has a Story Worth Hearing." The more I thought about it, the more I realized those weren't just words on a banner. They're becoming the reason we're building this platform.