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“Local business is no longer about who’s right down the street — it’s about who’s the fewest clicks away.”- The Rubester In today’s world, attention is the new currency. We no longer live in a time where visibility came from a good location on a busy street. Now, we live in what we like to call a “scroll society” — a world where customers discover businesses while scrolling through Instagram, watching TikToks, or clicking through Facebook Reels. And at Red Alpha, we’ve always made it a priority to play in traffic — wherever the traffic is. 🚦 What Is "Scroll...

    If you've ever admired windows that showcase stunning graphics without sacrificing natural light or privacy, chances are you’ve seen perforated vinyl in action. At Red Alpha Custom Prints, we recently had the pleasure of wrapping windows for a local business, transforming their storefront into an eye-catching display. This versatile material offers a host of benefits that make it a go-to solution for businesses of all sizes.   What Is Perforated Vinyl? Perforated vinyl is a type of window graphic film designed with small holes that allow one-way visibility. From the outside, vibrant, custom-printed graphics make a bold statement....

  How Red Alpha Came to Be: A Story of Service, Passion, and Identity In 1991, I walked across the stage as a proud graduate of Arlington High School in Arlington, Texas. But my journey had started long before that moment. Back in junior high, I’d already made up my mind about my future. Watching an ROTC drill team presentation sparked something in me—it was then that I knew I wanted to serve my country. By the time Desert Storm was in full swing, I was a high school junior, training with the local Marine Corps recruiting office. I was...

When it comes to printing sponsor banners for events, you have options—and two of the most popular choices are mesh banners and standard vinyl banners. Both types serve different purposes, and understanding the differences can help you make the right choice for your event.   At Red Alpha Custom Prints, we design, print, and produce all our banners in-house, ensuring quality at every stage. Whether you’re promoting sponsors, raising awareness for an event, or making an announcement, we have the tools and expertise to deliver top-notch banners. Mesh Banners: Ideal for Outdoor Events Mesh banners are the go-to choice for...

Why Vinyl Wraps on Commercial Windows and Vehicle Wraps Are a Smart Tax Deduction for Your Business When it comes to advertising your business, finding cost-effective strategies that provide long-term benefits can be challenging. However, vinyl wraps—whether on commercial windows, vehicles, or entire fleets—can serve not only as effective marketing tools but also offer significant tax benefits. Here’s why investing in vinyl wraps is a win-win for your business. 1. Advertising as a Deductible Expense The IRS typically allows businesses to deduct advertising and marketing costs as business expenses. Vinyl wraps fall squarely into this category. Whether you’re wrapping the...