News — dreams

In a few months we will have been in business for 6 years but the dream started 22 years ago. In 1994 I started down the road of becoming an Entrepreneur. I could write a book about how many times I failed and maybe one day I will but today I simply wanted to capture a thought in the Red Alpha blog. 10 years ago Escalona & Associates came alive and it never really went anywhere. E&A is actually what I consider a parent, but I haven't yet revealed the Daddy company yet. E&A is who we use for our...

You finally took a leap of faith, now what?! Chances are you have a million ideas running through your mind but figuring out where to start is always difficult because it all seems to be equally important. If you're anything like me you have notebooks full of information from all the research you have done about the industry your business is in. What about your business identity? Do you have a logo? Business cards? What about staff shirts & hats? Are your vehicles marked with your brand? Will you wrap it or start off with lettering? Here is a good...